Recruitment and Retention
Marketing for the Small School
Andrea Hernandez
2018-03-06Heather McPherson, Director of Advancement at Children’s Community School It is our job to illuminate our schools with stories. All publicity is good publicity….you want people to have heard of your school, even if what they believe about the school is incorrect or negative. Find your story and lean into it. Everyone has a compelling […]
10 Strategies for Recruitment and Retention
Elana Alfred
2018-02-07The purpose of my job at Prizmah and that of my colleagues is to support, help, and guide Jewish day schools however we can. Ironically, in all of my partnerships with schools, it is I who have learned so much from them, especially pertaining to recruitment and retention. Growing enrollment is not one-size-fits-all, but I […]
C is for Culturally Immersive
Yael Steiner
2017-11-09
Last Friday while cooking for Shabbat, I listened to a podcast episode called A is for Afrocentric, which followed the deliberations of Eric (the podcast host) and his wife, Carla, figuring out where to send their daughter to nursery school. Carla was interested in an Afrocentric school, which integrates African culture and history into all […]
Inspiring Parent Loyalty 101
Donna Von Samek
2017-09-28
Do you consider yourself a loyal person? As a marketer, I’m fascinated by the concept of loyalty. Where does it come from? Why is it so elusive that companies have entire departments dedicated to its cultivation? How do schools, organizations, and institutions nurture it? How do they inhibit it? A few months ago, I crossed […]
Inspiring Parent Loyalty 101
Donna Von Samek
2017-09-28Do you consider yourself a loyal person? As a marketer, I’m fascinated by the concept of loyalty. Where does it come from? Why is it so elusive that companies have entire departments dedicated to its cultivation? How do schools, organizations, and institutions nurture it? How do they inhibit it? A few months ago, I crossed […]
9 Tips for Using Social Media to Share Your School’s Story
Andrea Hernandez
2017-08-17
In Telling the Story of Your School, I shared the idea that everyone plays a role in creating the mosaic that is the story of a school. This multimedia mosaic unfolds over time and in a variety of ways. Authenticity and transparent sharing is more vital than a strict, targeted social media strategy. Harnessing social media as […]
9 Tips for Using Social Media to Share Your School’s Story
Andrea Hernandez
2017-08-17In Telling the Story of Your School, I shared the idea that everyone plays a role in creating the mosaic that is the story of a school. This multimedia mosaic unfolds over time and in a variety of ways. Authenticity and transparent sharing is more vital than a strict, targeted social media strategy. Harnessing social media as […]
10 Ways to Share the Mosaic of Your School’s Story on Social Media
Andrea Hernandez
2017-06-26In Telling the Story of Your School, I shared the idea that everyone has a role in creating the mosaic that is the story of a particular school. These snippets of the story take place randomly and in a variety of ways. You, as someone who is invested in the school, can’t control all of the conversations […]
9 Tips for Using Social Media to Share Your School’s Story
Andrea Hernandez
2017-06-26In Telling the Story of Your School, I shared the idea that everyone plays a role in creating the mosaic that is the story of a school. This multimedia mosaic unfolds over time and in a variety of ways. Authenticity and transparent sharing is more vital than a strict, targeted social media strategy. Harnessing social media as […]
Telling the Story of Your School
Andrea Hernandez
2017-06-20
Storytelling. It’s a big idea. The theme of the 2017 Prizmah Conference was “The Power of Story” because stories are meaningful. Stories captivate our attention, play to our emotions. Stories are how we understand ourselves; the characters, the settings, the twists of plot to which we are connected. As educators, storytelling is part of our […]
Authentic Leadership
Jane Taubenfeld Cohen
2017-06-14Our work at Prizmah connects us to leaders from all kinds of schools across North America. We know that our schools have a lot in common, and we also know that each school is unique and special for its students, teachers, and families. When we are asked, “What makes a great Head of School?” the […]
Staples + Cashier = Jewish Day School
Jim Blankstein
2017-03-21
I was in my local Staples today buying two items I needed and six items that I will never use but they make everything look so appealing. As I dropped my far-too-full basket onto the cashier’s desk, he said, “Hello, Mr. Blankstein.” After turning around to see if my father was standing behind me but […]
10 Innovative Ideas for Any School or Grade Level
Jon Mitzmacher
2016-12-16[Cross-posted from an interview I did for Prizmah’s December Newsletter.] 10 Innovative Ideas for Any School or Grade Level by Dr. Jon Mitzmacher, Executive Director of the Schechter Day School Network and VP of Innovation, Prizmah: Center for Jewish Day Schools All schools have different capacities for incorporating innovation into their curricula; however, using new teaching […]